The Money Location

The Money Location Based on current market analysis around the pricing of Shisha and bubble tea, it’s observed the shisha is way high priced when compared to the tea. Being a result, the believed expenditures per week sum as much as $15,000. From this sum, regarded as will be the compensation for workers and materials. Also, the funding process will adapt a partnership approach where a total of $65,000 are going to be raised by 5 partners. Without the need of the thing to consider on the lease deposit, each and every member will have an equity of $10,000 building external equity $50,000.

The monetary technique using the money of $65,000 involves the payment of $15,000 in lease. Lease is taken into account fixed and in addition frequent (Kiznyte, Welker, & Dechange, 2016). As being a outcome, this expenditure among others such as power, security, and broadband connections is going to be additional expenses. In addition to the rent, the refurbishment will take $20,000 while legal framework for licensing will cost a further $5,000. The working funds for the restaurant is set to $2,500 for each month for a duration of a half year. Since the working cash funding, refurbishment, and licensing fees are a one-time expenditure, rent, to the other hand, will probably be $90,000 within the same duration. For this reason, the marketing strategy as well as customer turnover rate, the restaurant must be able to exceed $130,000 ($40,000+ $90,000) within a period of 6 months to breakeven (Foxall, 2014). Hence fore, to just break even, the restaurant must be able to realize about $22,000 for every month to cater for labor, provides, and cost of fixed expenditures (Mengel, & Wouters, 2015).


Portabella Road marketplace is a sustainable business location due to the presence of ready industry. Along with the upcoming real estate developments, the target current market will probably be amassed with human activities. Due to the proximity to the housing projects, it truly is expected that residents will probably be expected to make the business work with demand in the selected items. Selected menu items include bubble tea and shisha among others in normal restaurant products’ list. Around the marketing environment, word of mouth will be among the business marketing strategies, hence, the emphasis on personalized customer experience, especially with all the VIP guest treatment. Financing will probably be through partnership members from which an exterior fairness of ?fifty,000 is generated on top of a rent deposit. According to product prices over the current market, the restaurant must be able to current market and attract reliable industry share to surpass the 6-month expenditure approximate of $130,000. Using segments in the current market, the restaurant has a plan on who to target with specific products. An example of targeted marketing and selling will likely be for Shisha which is mainly sold to its leading consumption age-group, young adults (18-35 years).

Reference List

Andaleeb, S. S. (2016). Market Segmentation, Targeting, and Positioning. In Strategic Marketing Management in Asia: Case Studies and Lessons across Industries (pp. 179-207). Emerald Group Publishing Limited. Foxall royal essay uk, G. (2014). Strategic Marketing Management (RLE Marketing) (Vol. 3). Routledge. Hollensen, S. (2015). Marketing management: A relationship tactic. Pearson Education. Honig, B., & Hopp, C. (2016). New venture planning and lean start-up activities: A longitudinal empirical study of entrepreneurial success, founder preferences and venture context. In Models of Start-up Thinking and Action: Theoretical, Empirical and Pedagogical Approaches (pp. 75-108). Emerald Group Publishing Limited.